Using all of their tech combined; Xbox 360, Kinect for 360, and Bing voice search, Microsoft is looking to make television more personal and effortless if recent Xbox TV details are to be believed.

Don Mattick, President of the Interactive Entertainment Business at Microsoft had this to say:

A couple months ago some information leaked out regarding a new service Microsoft was working on, Xbox Live TV. The service was announced at E3 2011 and partners like Comcast and Verizon quickly jumping on board - along with a Bloomberg source claiming that Microsoft was going after even more companies. Now, Microsoft has officially confirmed that the Xbox Live TV service will be launching this holiday season, and while there is still no official date, many insiders are speculating on a November 15th launch. Which just happens to be the original Xbox’s 10th anniversary.

Check out images of the new Xbox 360 dashboard and Xbox Live TV below:

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As we know, back in 2010, Xbox acquired a deal with ESPN which allows Xbox Live Gold members to stream a bunch of different sporting events ranging from the NBA to international sports. This move alone was a giant step for Microsoft in squashing the competition in creating an all-in-one entertainment console. Sony has their own music and video streaming service on the PS3, Qriocity, but the service isn’t nearly as ambitious as the new service that Microsoft is planning to roll out - which will include services and programming from The Bravo network, SyFy, AT&T, HBO GO, Facebook, Twitter, and Last.fm.

Check out the full list below:

ABC iView — Australia AlloCiné — France, Germany, Spain, U. K. Antena 3 — Spain Astral Media’s Disney XD — Canada AT&T** — U. S. BBC — U. K. blinkbox — U. K. Bravo — U. S. BSkyB** - U. K. Canal+* - France, Spain Channel 4 — U. K. Channel 5 — U. K. CinemaNow (Best Buy) — U. S. Comcast — U. S. Crackle — Australia, Canada, U. K. , U. S. Dailymotion — Available in 32 markets EPIX — U. S. ESPN** — U. S. Facebook** — Available in all 35 Xbox LIVE markets FOXTEL** — Australia GolTV — Spain HBO GO — U. S. Hulu — Japan Hulu +— U. S. iHeartRadio (Clear Channel) — U. S. Last. fm— U. K. , U. S. LOVEFiLM — Germany, U. K. Manga Entertainment — U. S. Maple Leaf Sports & Entertainment/Real Sports — Canada MediaSet — Italy MSN with MSNBC. com — Canada, France, Germany, Italy, Japan, Mexico, Spain, U. K. MUZU. TV — France, Germany, Italy, Spain, U. K. Netflix**— Canada, U. S. Rogers On Demand Online (RODO) — Canada RTVE — Spain SBS On Demand — Australia Syfy — U. S. Telefonica — Spain Televisa — Mexico “The Today Show” — U. S. TELUS** — Canada TMZ — U. S. Twitter** — Available in all 35 Xbox LIVE markets UFC — Canada, U. S. Verizon — U. S. VEVO — Canada, U. K. , U. S. VimpelCom** — Russia Vodafone Portugal** — Portugal YouTube — Available in 22 markets ZDF — Germany Zune**— Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Japan, Mexico, New Zealand, the Netherlands, Norway, Spain, Sweden, Switzerland, U. K. , U. S

Since this new service is confirmed to be available at the end of the year, what does that mean for all the ‘Xbox 720’ rumors? Would Microsoft add such a giant feature right before a new console announcement? Kinect isn’t going anywhere, and will most likely be implemented into the next Xbox iteration. However, for the time being, with the backing of something like HBO GO and Verizon FiOS, this could really change entertainment as we know it. The Xbox 360 will be the first console that offers access to some of the world’s greatest entertainment providers - and it’s more than likely that the list will only expand with future console announcements.

Source: Microsoft