As comforting as Keighley’s tweet may be, however, there are questions that remain. The idea of penalizing retailers that break the September 22 embargo certainly makes sense, but what happens if all stores decide to flout the rules at once? With Microsoft’s physical store presence all but gone, would the hardware maker really be willing to reduce stock to every major store if the preorder embargo were broken? Such a move would leave many consumers without a shop to purchase an Xbox in November, possibly pushing them to buy a PS5 instead. Given how the dominoes progressively fell on Sony’s side, it’s also unclear if the competing hardware maker had a similar deal with its own sellers that they all slowly disagreed to.
Xbox Series X and Xbox Series S preorders are expected to go live September 22 at 11 a.m. EDT.
Do you think Microsoft’s preorder embargo will hold? Why did Sony’s preorder plan fail so badly? Tell us in the comments section!
