On top of that, custom and colored controllers are always popular. Some are lucky enough to win sweepstakes to get these controllers (and sometimes consoles), like the recent Doctor Strange in the Multiverse of Madness Xbox console and controller sweepstakes. Now, Microsoft has unveiled a new color for its Xbox Series X controller line.

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Of course, anyone on the market for a new Xbox Series X controller should know there are plenty of colors to choose from. There’s obviously the standard Carbon Black, but Xbox also has Robot White, Shock Blue, Pulse Red, and Electric Volt color options. Prices on these will vary based on the site, but they all range from $59.99 to $69.

Those on the market for something a little more personal can also check out the Xbox Design Lab, which lets users design their controller in a number of ways. This includes various colors, a few options like a metallic d-pad, rubberized grips, and a personal engraving. This option ranges from $69.99 to nearly $100 before shipping, depending on the player options. The Xbox Design Lab is a nice, if more costly, feature, and so for many, that means the above colors are as viable, if not more viable options.

The new Deep Pink controller would be a good gift, for one’s self or others. While these controllers are built to last, there’s no such thing as too many controllers—even if someone mainly focuses on single-player games. If someone is into more co-op games or multiplayer games, then that sentiment is twofold.

The Xbox Series X Deep Pink controller is available now.

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